I say that to express this; it isn't as easy as one would expect. Indeed, it is harder in many ways. I balance the day-to-day operations of my business as well as home. Public Relations requires my constant attention and involvement, I am expected to be readily available at moment's notice, and charged with safeguarding the image and reputation of clients. Sounds like what I do as a father.
PR changes and grows and as PR, marketing, social media, advertising professionals we have to recognize and meet those changes head on. If we do not prepare for and embrace the changes that growth brings, then we will outlive our usefulness.
I don't know about you but I always want to be useful in this business.
